Bad Data Ruins the Moment: Planning Media Around Real Consumer Behavior

Most viewers subscribe to numerous streaming services, and how they move among those channels and platforms shifts faster than most media plans can keep up.

That means advertisers could be working with an outdated view of their audience. Join us as experts from Epsilon and PMX Lift walk through new Epsilon research on how people consume media and how brands can show up in the moments that matter.

• How fragmented, low-quality data gets in the way of customer relationships  
• Why audience-first planning is critical to breaking through the noise 
• Ways to reach consumers effectively across channels 
• How to choose the right adtech partner to drive results